Gillette Venus Breeze Beach Vote
The Gillete Venus Breeze Beach Vote is one of the first truly integrated Social Network marketing campaigns launched in Australia. The strategy links a Facebook Page with a custom Facebook Application.
Every interaction inside Facebook is instantly published into the 'Social Graph'. Friends are instantly informed and invited to participate in the campaign.
Facebook Application: Venus Beach Vote
The Venus Beach Vote application manages a voting competition inside Facebook. Users can upload images of their favourite beach, and the current scores are pushed into their profiles and into the public 'newsfeed', seen by all of their friends.
Facebook Profile Box Content
Facebook Page: Venus Beach
The Venus Beach Vote Application is tightly integrated with the Gillette Venus Beach Facebook Page. The Facebook Page becomes a focal point for users to interact with the campaign.
Venus Beach Facebook Page
Facebook Pages expand the possibilites for marketing inside Facebook considerably - brands can create a page and then allow applications to interact with both the page and user profiles.